Transforming the way we do business

JOURNEY FROM ISOLATION
TO CONNECTION

by engaging the alchemy of business through transparency, truth and transcendence.

Our methodology creates safe spaces in which thought leaders can access the truth of who they are, become clear about how they use their power and bring that into congruence with the organization, the country or their personal objectives. 

Vision

To contain the charism that creates a world where Hope is real, and Limitations are Impossible.

Mission

Through a process of scaffolding that enables access to one’s inner resources ensuring that the alchemy of transformation is inevitable.

Values

The fundamental principles of the Institute for Applied Alchemy is to work with Transparency and Equanimity.

To create a space for innovative and intuitive guidance to emerge within a corporate and leadership environment.  The essence of these principles is to elicit and live a reality that business can be done in another way.

Purpose

To impact the Gini-coefficient in South Africa by ensuring that each citizen understands their individual wound and has sufficient internal scaffolding to extricate the gold that lies within.

Our Global Energy Footprint

The Institute’s programmes encourage a change in perspective and problem-solving at an innate level, 
which inevitably catapults the individual and/or organization into a global mindset
creating impact and effecting real change.

Meet the team

Meet the team

Our inside-out methodology is a carefully crafted process of self awareness translating into leadership focus and impact.

HOPE

INSPIRE

ACTION

is our interdisciplinary and multifunctional programmes designed to engage and bring synergy to any system:

The Institute for Applied Alchemy works with interventions and a methodology that creates in the moment shifts and maximises impact for leaders and their teams.  The work is process driven and highly detailed to the extent that all participants feel deeply cared for and safe to share some of their unspoken truths.   Our team is exceptionally skilled at unearthing the unspoken but necessary information required in order to make informed decisions that enable informed actions.

Hope

Activating the potential of one’s charism

Inspire

Translating the vision into the trajectory of ones reality

Action

Active engagements that produce tangible outcomes and impact change

OUR PROGRAMMES

The Institute for Applied Alchemy specialises in designing bespoke interventions and programmes in the areas of Leadership, Strategic Thinking and Talent Mobility.  We offer leadership training, business model design and organizational development consulting which addresses challenges such as a lack of self-leadership, accountability, team cohesion, agility, organizational chaos or talent leaks, to name a few.

All programmes offered by the Institute makes use of alchemical processing which addresses the root cause of the challenge through scaffolding the wounding that inhibits the individual or organization from moving into optimization. The fundamentals of the IAA’s work is therefore applicable across industries, around the world. 

Our Gallery

Empowerment as an outcome cannot be achieved unless an individual is able to ascertain value and voice to their lived experience

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Implementation partners | Hamdani
September 2022

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Implementation partners | Hamdani
September 2022

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Implementation partners | Hamdani
September 2022

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Implementation partners | Hamdani
September 2022

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Implementation partners | Hamdani
September 2022

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Implementation partners | Hamdani
September 2022

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Feel to Heal
Digital Stories | Process 1
with Project Making a Difference
13 August 2022

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Feel to Heal
Digital Stories | Process 1
with Project Making a Difference
13 August 2022

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Feel to Heal
Digital Stories | Process 1
with Project Making a Difference
13 August 2022

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Agribiotech Site Visit
Kokstad
2- 3 August 2022

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Agribiotech Site Visit
Kokstad
2- 3 August 2022

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Agribiotech Site Visit
Kokstad
2- 3 August 2022

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Agribiotech Site Visit
Kokstad
2- 3 August 2022

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Daily Bread Child & Youth Care centre
Garden Feast Event
22 July 2022

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Daily Bread Child & Youth Care centre
Garden Feast Event
22 July 2022

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Africa for Africa
A homecoming for African Descendants
PACTCA, BFASA and IAA
20 June 2022

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Africa for Africa
A homecoming for African Descendants
PACTCA, BFASA and IAA
20 June 2022

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Daily Bread Child & Youth Care Centre
Eastern Cape
Seedling update
23 June 2022

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Daily Bread Child & Youth Care Centre
Eastern Cape
Seedling distribution
27 May 2022

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Daily Bread Child & Youth Care Centre
Eastern Cape
Seedling distribution
27 May 2022

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Ngcobo, Eastern Cape
26 May 2022

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Mama Grace Marutlulle
Founder of Alex Hospice
Statue Unveiling Ceremony
19 May 2022

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Mama Grace Marutlulle
Founder of Alex Hospice
Statue Unveiling Ceremony
19 May 2022

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Mama Grace Marutlulle
Founder of Alex Hospice
Statue Unveiling Ceremony
19 May 2022

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Hector Petersen Memorial
18 May 2022

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Mandela House
Vilakazi Street
Soweto | Orlando West
18 May 2022

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Cradle of Humankind
18 May 2022

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Premier of Project Making a Difference
UWC | Prof. Venicia McGhie
12 May 2022

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Premier of Project Making a Difference
UWC | Prof. Venicia McGhie
12 May 2022

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Premier of Project Making a Difference
UWC | Prof. Venicia McGhie
12 May 2022

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Premier of Project Making a Difference
UWC | Prof. Venicia McGhie
12 May 2022

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Premier of Project Making a Difference
UWC | Prof. Venicia McGhie
12 May 2022

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Premier of Project Making a Difference
UWC | Prof. Venicia McGhie
12 May 2022

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Meeting with King Letsitsa III
Bakholokoe Nation
29 April 2022

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Harrismith
King Letsitsa III
29 April 2022

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Gifting the community with seedlings on behalf of King Letsitsa III
Bakholokoe Nation
29 April 2022

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Packing the seedlings for the community of King Letsitsa III
Bakholokoe Nation
29 April 2022

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Gifting the community with seedlings on behalf of King Letsitsa III
Bakholokoe Nation's
29 April 2022

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King Letsitsa III
Bakholokoe Nation's
29 April 2022

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Sterkfontein, Harrismith
King Letsitsa III
Bakholokoe Nation
29 April 2022

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Sterkfontein cleansing and prep
King Letsitsa III
Bakholokoe Nation
29 April 2022

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Sterkfrontein
King Letsitsa III
Bakholokoe Nation
29 April 2022

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Harrismith
King Letsitsa III
B akholokoe Nation's
29 April 2022

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King Letsitsa III
Bakholokoe Nation

29 April 2022

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Harrismith
King Letsitsa III
Bakholokoe Nation
29 April 2022

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Harrismith
King Letsitsa III
Bakholokoe Nation
29 April 2022

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Packed for Harrismith
King Letsitsa III
Bakholokoe Nation
29 April 2022

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Trip to Harrismith
King Letsitsa III
Bakholokoe Nation
29 April 2022

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"Making a Difference" Project | Prof Nicia McGhie
University of the Western Cape (UWC)
29 March 2022

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"Making a Difference" Shoot | Prof Nicia McGhie
University of the Western Cape (UWC)
29 March 2022

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"Making a Difference" Shoot | Prof Nicia McGhie
University of the Western Cape (UWC)
29 March 2022

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Dubai | 14 March 2022
St Regis Downtown

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Dubai | 17 March 2022

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Dubai | 15 March 2022
Jumeirah Beach Hotel

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Zimbabwe National Day Business Forum
14 March 2022
Dubai | St Regis Downtown

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Dubai | Jumeirah Beach Hotel
Strategic conversations | 15 March 2022

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Zimbabwe National Day Business Forum
14 March 2022
Dubai | St Regis Downtown

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Dubai
15 March 2022

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Dubai Expo 2020
Zimbabwe Day | 14 March 2022

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Screenshot 2022-03-18 at 22.22.47

Dubai | Jumeirah Beach Hotel
Strategic Conversations
16 March 2022

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Dubai | 14 March 2022

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03 March 2022

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Victoria Falls | Zimbabwe
12 February 2022

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Thought Leaders
Pre-Conference Dialogues | Day 4
Victoria Falls | | Zimbabwe
10 - 13 February 2022

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Creating a world where hope is real
and limitations are impossible

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Creating a world where hope is real
and limitations are impossible

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Creating a world where hope is real
and limitations are impossible

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Thought Leaders
Pre-Conference Dialogues | Day 2
Harare | Zimbabwe | Gwebi College
10 - 13 February 2022

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Thought Leaders
Pre-Conference Dialogues | Day 1
Harare | Zimbabwe
10 - 13 February 2022

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Thought Leaders
Pre-Conference Dialogues | Day 1
Harare | Zimbabwe
10 - 13 February 2022

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Thought Leaders
Pre-Conference Dialogues | Day 1
Harare | Zimbabwe
10 - 13 February 2022

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Corporate Leadership Programmes
2022

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Corporate Leadership Programmes
2022

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IAA Leadership programme 2022
11 January 2022

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Alex Hospice Rooftop garden
11 January 2022

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Feel to Heal
Radio interview | Channel Africa
with Chantel Oppelt and Lulu Gaboo
16 December 2021

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Alex Hospice
IAA Christmas Hamper drop-off
22 December 2021

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Feel to Heal
Implementation Partner IAA's
Executive Director, Chantel Oppelt
December 2021

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Feel to Heal Project
aims to create equity
for women across Africa
Zimbabwe | 1- 4 December 2021

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Feel to Heal
Executive Director | Shirneal Damons
December 2021

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7th Annual Vita Basadi Awards | Gauteng
Lifetime Achievement Award
9 December 2021

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Alex Hospice Fundraising | Auction
Capetonian Hotel, Cape Town
28 October 2021

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Alex Hospice Fundraising | Auction
Capetonian Hotel, Cape Town
28 October 2021

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Alex Hospice Fundraising | Auction
Capetonian Hotel, Cape Town
28 October 2021

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Alex FM Radio Interview
with Mama Grace & Chantel
Gauteng
27 October 2021

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Alex Hospice Roadshow
Gauteng
27 October 2021

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Mandela Day 2021
Philadelphia community food parcels
18 July 2021

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Mandela Day 2021
18 July 2021

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Mandela Day 2021
Supporting Ladles of Love in
BREAKING THE WORLD RECORD
90 000 food cans or building a 6.7 km line of food cans
18 July 2021

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Green Point Urban Park, CT South Africa
18 July 2021

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Alex Hospice
Construction of the New Building
Alexandra Township
20 May 2021

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3H Project
20 May 2021
click to read the article published in "Heyboo"

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Creating a world where hope is real
and limitations are impossible

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Alchemy in Minutes
Lennox Tom - A musician's journey to love

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F4SS | Forum4Social Solutions
Nobuhle Hostel Alexandra Township

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F4SS newspaper

F4SS | Forum4Social Solutions
Alex News | Article published 14 May 2020
"Alex Mens Forum goes Global"

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3H Project
20 May 2021

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Women on Farms | Photovoice Project
26 November 2020

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Green Point Urban Park
Team regroup
July 2021

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Creating a world where hope is real
and limitations are impossible

RECENT-PROJECTS---Refugee-Documentary

Creating a world where hope is real
and limitations are impossible
January 2020

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Lennox T and the Band
Practice session in prep
for 6 March 2021 Livestream from Khayelitsha

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IAA response
to Conflict Resolutenss and Peace

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ALCHEMY IN MINUTES
Podcast Series

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3H Project Partners Dinner
Jhb 19 May 2021

OUR-WORK-laptop

Creating a world where hope is real
and limitations are impossible

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Creating a world where hope is real
and limitations are impossible

OUR-WORK---GALLERY--picture

Creating a world where hope is real
and limitations are impossible

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Creating a world where hope is real
and limitations are impossible

OUR-WORK---EU-PARIS

Creating a world where hope is real
and limitations are impossible

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Nato Headquarters
Brussels
November 2019

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Creating a world where hope is real
and limitations are impossible

PROJECTS - INTERNATIONAL BRUSSELS - NOV 19

Creating a world where hope is real
and limitations are impossible

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Creating a world where hope is real
and limitations are impossible

OUR-WORK---PICS

Eswatini
26 November 2019

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Eswatini pre-process prep
27 November 2019

OUR-WORK---Union-Buildings-to-talk-leadership

Union Buildings Pretoria

RECENT PROJECTS - OD CONFERENCE CHAIR PERSON

Creating a world where hope is real
and limitations are impossible

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Recent Projects

The IAA presents the integration of a new world system and approach to dealing with critical socio-economic issues. It challenges the minds of influential thinkers with the intention of creating a greater impact on South Africa and the world. The essence of the work speaks to intrinsic values of ownership and collective acknowledgement of the power we hold within to create substantial change that is shared by all. The outcome of the work is focused on evolving high-performance leaders to inspirational leaders by shifting them towards a level of intrinsic value and fulfilment.

Media Clips

Partnerships

Working in collaboration with our partners, we are committed to supporting the emergence of integrated African leadership. Leveraging the IAA’s vision of an aspiring, inspirational, and rising African continent, we aim to realise and refine narratives on the Pan African Vision in four key sectors : Leadership, Agriculture, Health and Education.

What our clients say

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SUSTAINABLE DEVELOPMENT

IAA goals aligned with the United Nations Sustainable Development Goals 2030

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